After the wash and rinse process, we lay the rug outside to dry flat for four (4) hours where the natural sun revitalizes the bright rich colors without harming the natural dyes. This is the way the rugs are treated when they are made in Iran, Persia, India and Turkey. We then safely hang it to dry for 24 hours before we remove it from the drying room and re-inspect it to assure its cleaning quality and re-spot treatments if needed. The important part of speed and efficiency during the drying process is achieved thru our controlled atmosphere drying room. We make sure to flip it over and set the pile groom to perfection.